This was followed later in the year by another 500-seater at Walt Disney World. The brand's highest-grossing location unit was opened in Las Vegas in 1994 with double the usual seating to 500. Given the go ahead, they started recruiting professional sports figures and planning its stadium and home cuisine menu and planning its merchandise. With its success, the company continued its aggressive expansion plan in 1994 while turning its attention to developing more theme-restaurant concepts, one of which was the Official All Star Café, a sports version of Planet Hollywood. Each new unit, opening with a gala event, generated nearly $15 million revenue in their first operational year. In 1993, the company opened two new locations, Washington, D.C., and Cancun, Mexico, while arranging leases for five new locations. By the next year, three more locations were opened: London, southern California, and Chicago. Arnold Schwarzenegger, Sylvester Stallone and Bruce Willis were some of the actors who became investors/promoters. Planet Hollywood was opened in late 1991 in New York City, at the base of two adjacent office buildings at 130 and 140 West 57th Street. While expanding Hard Rock Cafe from seven to 20 locations over the next two years, Earl met Bryan Kestner, with whom he had a shared vision of music, movies, and sports transcending language and other barriers. Mecca was then purchased by the Rank Organisation in 1990. At the end of 1989, Mecca Leisure acquired Pleasurama.

For Pleasurama, Earl acquired control of Hard Rock Cafe International (eastern rights company) from co-founder Isaac Tigrett then in 1989 named as chief executive of the company. In 1987, he sold this restaurant group (President Entertainments 70 restaurants) to a larger company, Pleasurama PLC. Robert Earl had a history of opening theme-restaurants first in Britain (1970s) and in Orlando, Florida. Further celebrity endorsement included actors Demi Moore, Whoopi Goldberg, Jean-Claude Van Damme, Don Johnson, Cindy Crawford, Melanie Griffith, Tom Arnold, Wesley Snipes, and Danny Glover director John Hughes and comedian Roseanne Barr and The Beatles drummer Ringo Starr. The actors recruited were paid for their appearances and endorsements through an employee stock ownership plan. It was launched in New York City on October 22, 1991, with the backing of Hollywood stars Sylvester Stallone, Arnold Schwarzenegger and Bruce Willis. Earl Enterprises was founded by Robert Earl. The company is owned by Earl Enterprises corporation. (stylized as planet Hollywood, planet Hollywood observatory and ph) is a themed restaurant chain inspired by the popular portrayal of Hollywood.

Planet hollywood hotel and casino